RECAP: How Malaysia's E-Commerce Progress in 2017?

here's a different e-commerce landscape seen in Malaysia for 2017.

Specifically, on this sector, the Malaysian government has publicly noted the huge potential of e-commerce to the development of the nation especially with the recent establishment of the Digital Free Trade Zone (DFTZ) in cooperation with Jack Ma and Alibaba as well as the allocation of significant government resources and the inclusion of e-commerce as among its eight key thrusts of Malaysia’s 2025 development plan.

If we've previously revealed how Indonesia's e-commerce progressed, now let's dig deeper and assess the key winners in Malaysia.

Digital News Asia reported citing the Malaysia-based privately owned shopping aggregator, the iPrice Group,  herewith are the findings based on a study, conducted to ascertain the country’s most searched e-commerce, highest ranking mobile shopping applications and its popularity on Facebook in 2017:

Most searched e-commerce sites 

Top mobile shopping apps in Malaysia 2017

Most popular e-commerce site on social media

Most vital online sale periods

A flashback to 2015, most consumers would have little or probably no idea what Singles’s Day or what 12.12 sale was about. But in 2017 and beyond, these two sale periods became the most vital events in Malaysia’s digital space.

The iPrice study shows that the 12.12 sale (Dec 12) was the most popular online sale period, ahead of 11.11 Sale (Single’s Day – Nov 11) and Black Friday (Nov 24).

There are more than 22 million social media users in Malaysia as of early 2017 and iPrice’s previous study on e-commerce showed that most Malaysians prefer to follow their favourite site on Facebook compared to other social media networks such as YouTube, Instagram or Twitter.

Currently, Lazada owns the most Facebook fans in Malaysia with more than 2.1 million likes, followed by 11street with 1.3 million and Zalora with more than 1.1 million.